The Clothing Brand Blueprint: Building and Scaling Your Fashion Business (Online)

Welcome to The Clothing Brand Blueprint, this is the online version of our 1 day in person course. Designed for those who want to create their first brand and to equip aspiring fashion entrepreneurs with the tools, strategies, and knowledge to build and grow a successful clothing business. Taught by Zak Johnson, a multi-award-winning designer and founder of multiple 8-figure brands, this course breaks down the key elements of launching and scaling your own clothing line.

Drawing from over 10 years of experience in the industry, Zak will guide you step by step through the essential areas every fashion founder needs to master. Whether you’re starting with an idea or you’re ready to take your brand to the next level, this course will give you practical insights and actionable advice that you can apply immediately to your business.

When is the next 'The Clothing Brand Blueprint' Course? 

Dates: Courses are run regularly - select a date from the dropdown
Venue: Our online learning platform
 

What You'll Learn:

1. Business Formation (UK)
   Learn the ins and outs of setting up your clothing business, including registering your company, checking trademarks, and securing domain names.

2. Brand Identity & Market Position
   Discover how to create a compelling brand story, define your target market, and carve out a unique position in the competitive fashion landscape.

3. Product Development & Best Practice
   From concept to production, understand how to create quality garments that resonate with your audience while maintaining efficiency in sourcing and manufacturing.

4. Website Development & E-Commerce
   Build a user-friendly, high-converting website that provides a seamless shopping experience, while mastering e-commerce essentials like payment processing and online marketing.

5. Marketing & Promotion
   Learn how to develop a powerful marketing strategy using social media, influencer partnerships, and email campaigns to increase brand awareness and drive sales.

6. Sales Channels & Distribution
   Explore the different sales models, including direct-to-consumer, wholesale, and pop-up shops, and develop a distribution strategy that ensures your products reach customers efficiently.

7. Customer Engagement
   Build lasting relationships with your customers through personalisation, community-building, and exceptional customer service that turns buyers into loyal advocates.

8. Financial Management & Funding
   Master the fundamentals of financial management, cash flow, and explore funding options like Start Up Loans, banks, and angel investors to fuel your brand's growth.

Why This Course?

This course is designed for fashion entrepreneurs at any stage, from those with a big idea to those ready to scale. You’ll benefit from Zak’s firsthand experience in building brands, navigating challenges, and succeeding in one of the most competitive industries. The knowledge shared is not only practical but proven—delivered by someone who lives it every day.